The Purpose of Purpose

I went to an association meeting in Santa Barbara last… Well, that’s not exactly true. Actually, I didn’t just go to an association meeting in Santa Barbara last night… I was the guest speaker.

Someone is probably thinking, “Santa Barbara? That’s more than seventy miles away! Why would you leave work early on a week night and fight the traffic up the Coast just to go to a meeting… even if you were on the agenda?” And, realistically, that’s a fair question. It is far, and it is a long drive: especially, after working all day.

The answer is elegantly simple. I did it because I was asked. That may sound like an over-simplification of sorts, but it isn’t really. I write for an industry trade publication and that means putting yourself ‘out there’ and one of the ways you do this is by making yourself available if and when you can.

There is another reason you do it and that reason is just as elegant, if not quite so simple. In fact, it’s a bit complicated. You do it because you have something to say… Or, at least, you believe you do. And, say it you must.

It’s an integral part of who you are, the most basic element of your being here: a big part of your purpose.

I guess, there is a third, less compelling reason as well; and, that is the ride up. If there isn’t any traffic – and, last night there wasn’t any to speak of  - I don’t think there is more beautiful stretch of “windshield time” scenery than the Coast Highway or the 101 Freeway between Ventura and the Northern tip of Santa Barbara.

If you aren’t familiar with the term “windshield time,” I’ll explain. It’s those long, sometimes isolated, sometimes difficult, miles between stops when you find yourself on the road. It is the countless miles with nothing to do but think about ’stuff.’

Last night’s ride to Santa Barbara was one of the best opportunities for “windshield time” I’ve ever experienced in a while: a beautiful sunset after a perfect day accompanied by good company and great – albeit, sometimes esoteric – conversation.

As good as the ride there may have been, the ride home was better… Why? Because, there was more to talk about and one of those many things was this idea of purpose.

I’ve thought about his a lot. And, in the end, I’ve come to believe that purpose is the single most critical element driving any kind of substantive change even if we don’t recognize its presence or understand its role entirely.

It is a sense of purpose that allows us to move out of our respective comfort zones and drives us into uncharted territories and great accomplishment… If we let it.

It is a sense of purpose that motivates us and allows us to stand alone against overwhelming resistance or great adversity: even danger… If we let it.

And, it is almost certainly an absence of purpose that dooms most organizations, projects and initiatives to fail.

Purpose is contagious…  Or, at least, it should be. When it is, it manifests itself as the passion of a movement. When it isn’t, it is almost instantly suspect and you’ve got to wonder about its imperative. A sense of purpose is the gift leaders offer those who follow: and, the purpose of purpose is to guide us and keep us moving forward, ignoring the displacement, frustration and exhaustion that can accompany great effort and/or great change.

On the ride home, it occurred to me that to a large degree this sense of purpose is the great divider separating success from failure; achievement and accomplishment from disappointment and despair. This is important because it forces us to confront our purpose: the what and why of who we are and what we’re doing, and whether or not that is enough to sustain us.

That was a lot to think about on the seventy-three mile ride home; more than enough to keep my mind occupied. For my next trip, I think I’ll consider this concept of purpose and how it relates to Vision, Mission, Goals and Objectives.

Would you like to join me?

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